Scense — Zeah Pivorunas Portfolio

Scense

Brand Identity
After Effects, Blender, Figma, Photoshop, Twinmotion
2026

I, along with collaborators Isabel Adams and Fiona Kao, designed a living brand ecosystem for Scense. Scense is a scented social club centered on shared olfactory experiences, a concept and visual identity initially designed by classmates Ajin Jeong and Bryan Xu. Based on their work, my team was challenged to design digital applications combining multiple creative disciplines and media formats, with my focus being on motion graphics and 3D modeling.

In addition to slides (left), we decided to introduce the brand as a love story told by two narrators across three videos (above). The visuals, pace, script, and tone of voice align with Scense’s concept and visuals; the slow, muted, dreamy characteristics emulate scent. The format moves through the brand’s core values in sequence, from inside out, starting at the most personal level, widening into intimacy, then outward into connection. The Chamber is where the two voices finally meet. By that point the audience has lived inside both of them long enough that the Accord doesn’t need to be explained. As the voices converge, the audience experiences it too.

This assignment also asked us to develop three failure scenarios for the brand, and to then ideate a potential solution for each one and build it into the brand structure and design elements. The failure states, detailed below, required research and encouraged us to think from the perspective of the audience and consumers, design strategically for the future, and to design with intention.

As a team, we decided on the design elements we wanted to develop. We then we each took responsibility for specific assets based on our individula skillsets and interests. I focused on designing and developing motion graphics, including various advertisements, social media graphics, and logo animations, as well as designing and modeling a 3D rendering of a scent diffuser.

Over the course of these revisions, my greatest challenge was capturing the intangible, invisible nature of scent in visual graphics and physical objects. This required finding the line between too little and too much information. I wanted both the motion graphics and scent diffusers to feel mysterious, providing just enough information for the audiences to feel intrigued enough to want to investigate Scense further.

The circles in the logo animation, as well as the motion graphics aim to capture of the diffusion of scent through air. For the scent diffusers, I designed the essential oil holders to be the source point of the scent, and the trays to represent the scent dispersing outwards.

Mystery as a tool was an overarching theme for us as a team, in both the visuals and brand’s structure. We learned that building an experience around something intangible means being more precise about the physical, not less. Because scent cannot be shown, every material decision, like the Hub, the invitations, the diffuser, all had to carry the conceptual weight that the product itself could not. Rather than decoration, they were the only evidence that the intangible thing exists.

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