Roam Skincare
Brand Identity
Photoshop, Illustrator, Indesign
2026
Roam Skincare is a conceptual skincare brand created in response to a brief focused on mushroom-based products. The brand explores how an outdoor skincare brand can feel elevated and intentional without relying on the visual clichés often associated with earthy, nature inspired products. As I developed this brand concept and visual identity from scratch, I aimed to create a line of products that has the potential to integrate seamlessly into daily wellness routines through restrained typography and earthy colors, while also encouraging exploration through open-ended, playful visual elements.
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