Riddle Advertisement Motion Graphics
After Effects
2025
I conceptualized and created a video advertisement for Riddle’s scent, Ex. The campaign features hand-drawn assets portraying the various ingredients in the scent, made with colored water pencils, photography of the product, and a short frame-by-frame sequence. I aimed to capture the theme and essence of the scent through the portrayal of separation, a moody blueness, and floating floral visuals.
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