Tear It Up!
Violet OutNYU Athletics
Photoshop, Illustrator
2026For NYU Athletics’ Violet Out Tear It Up! event, I created a series of graphics for social media, digital signage, and in-arena displays. Tear It Up! campaigns are themed game-day events designed to increase fan engagement through interactive activities, promotions, and giveaways. Each campaign requires a unique visual identity that aligns with NYU Athletics’ broader brand system.
For the Violet Out campaign, I created a visuals that mimic the energy of neon lights. Using NYU Athletic’s color palette and font, I then designed a variety of “light streaks” that interacted with the stylized font in a variety of dynamic layouts.
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