Tear It Up!
Valentine’s DayNYU Athletics
Photoshop, After Effects
2026For NYU Athletics’ Valentine’s Day Tear It Up! event, I created a series of graphics for social media, digital signage, and in-arena displays. Tear It Up! campaigns are themed game-day events designed to increase fan engagement through interactive activities, promotions, and giveaways. Each campaign requires a unique visual identity that aligns with NYU Athletics’ broader brand system.
For the Valentine’s Day campaign, I developed a visual identity inspired by conversation heart candies. I customized the typography to replicate the traditional, red stamped letters and used After Effects’ 3D tools to create and animate candy hearts with subtle looping motion.
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