Tear It Up!
Valentine’s Day
NYU Athletics
2026
For NYU Athletic’s Valentine’s Day Tear It Up! event I created a visual identity inspired by conversation heart candies.
I started by customizing the text to replicate the appearance of the traditional red letters on candy hearts. Then, I used AfterEffects’ 3D features to create and animate candy hearts with subtle looping motion that brought both the social media and in-arena graphics to life.