Tear It Up!
Fall FestNYU Athletics
Photoshop, Illustrator
2025For NYU Athletics’ Fall Fest Tear It Up! event, I created a series of graphics for social media, digital signage, and in-arena displays. Tear It Up! campaigns are themed game-day events designed to increase fan engagement through interactive activities, promotions, and giveaways. Each campaign requires a unique visual identity that aligns with NYU Athletics’ broader brand system.
This Fall Fest campaign celebrated the reintroduction of the NYU Bobcat, so I designed the campaign mascot imagery. I also created a custom background texture using crowd imagery to echo and encourage fan engagement.
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